Sara de Freitas heads the research section of the Serious Games Institute in Coventry, but she still is a Visiting Researcher at the London Knowledge Lab. She worked at the LKL for several years as a Research Fellow in ICTs at the School of Computer Science and Information Systems at Birkbeck, University of London. Birkbeck and the Learning and Skills Research Centre supported her research. Her projects were conducting qualitative research into new directions in ICT and education, including exploring best practice case studies and a literature review of the field.

Sara's main research interests, at present, cover various applications of new technology that are underpinned by pedagogical theory. Her projects explore the use of simulations, 3D visualisation and computer gaming for educational purposes.

Sara is a member of the Learning and Skills Development Agency Reviews Working Party. Additionally, she has set up the Cross-College ICT and Education Working Group at Birkbeck to focus on ICT development strategy. She was also a member of Birkbeck's Teaching and Learning Technology Committee.