| Media education in Brazil: how to avoid moral panics living with that media? |
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Location: Large Seminar Room, London Knowledge Lab
Host/Speaker: visiting fellow Dr Alexandra Bujokas de Siqueira
Date and Time:
Tuesday, 17 January 2012, 12:00 - 13:30
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 Since the early 60s, several segments in Brazilian society have claimed for media education as a tool to balance the power of the mainstream corporations. The country is known as the realm of TV Globo political and cultural influence, which scaffolds and is scaffolded by an out of date legislation. Consequently, Brazilian media are highly concentrated, and about 250 politicians own more than 300 radio and TV licenses. On the other hand, the civil society runs many initiatives such as organizing and publishing data about media concentration and licensing processes, monitoring media content and empowering community media. It has been more than 40 years since media education practitioners engaged with those movements, and this seminar will present some of the most important initiatives, from the 60s (when the country was ruled by a dictatorship) to now, when universities are introducing media education within initial teachers training curriculum. Although the current international approaches are being incorporated in both research and practical work, Brazilian media educators have to find a way to address such a scandalous situation, avoiding the pitfalls of moral panic.
Dr. Alexandra Bujokas de Siqueira teaches media education for teaching degree courses and investigates the potential of internationally discussed pedagogical approaches to the study of the media in Brazilian classrooms. She is the leader of the Media Education Lab at the Federal University of Triangulo Mineiro in Minas Gerais State, Brazil. Her previous experiences include a Visiting Research Fellowship at the Open University, Faculty of Social Sciences. She was also a UNESCO Brazilian Office consultant for a project related to the media regulation framework in Brazil.
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